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Avon Cosmetics: A Leader In Cosmetics As Well As
Corporate Philanthropy
Avon cosmetics are manufactured by the Avon
Products, Inc. corporation. Avon produces perfume, cosmetics and even toys with
markets in over 135 countries around the world. Today, Avon’s’
fastest growing markets are in Russia and China. Though Avon has traditionally
been and continues to primarily be a direct-sales company, in places like China
most sales happen in retail stores. Door to door selling was banned in China
during the 1990s, but this hasn’t seemed to slow Avon sales in China.
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There are various forms of makeup / cosmetics that
make up a complete makeup kit. Here we will discuss the basic components of a
makeup collection, as well as what each type of makeup product is for. 
- Concealer is a thick type of opaque makeup that is
used to cover various types of blemishes or inconsistencies in the skin
- Liquid foundation is used to color the face, as
well as for lightening and concealing skin blemishes and flaws. The coverage of
liquid foundations ranges from sheer or light to full coverage.
- Cream foundation tends to provide much more full
coverage than that of liquid foundations.
- Powder is used to set the foundation and helps
absorb excess oil produced by the skin, thus providing what is referred to as a
‘matte finish’.
- Lipstick, lip gloss and lip pencils are all used
to color the lips. Lip pencils are used to define the shape of lips or fill in
portions to create an enhanced lip shape. Lip gloss is sometimes used
separately and sometimes on top of lip color of either lip pencil or lipstick
to provide a glossy sheen.
- Blush or rouge is used to add color to the cheeks,
which emphasizes the cheek bones. Blush comes in powder as well as cream and
gel forms.
- Mascara is used to color and / or enhance
eyelashes. Mascara coats the eyelashes to enhance length, thickness and color
or eyelashes.
- Eye shadow and eyeliner are used to emphasize and
contour the eyelids. The general principle is that by making the eyes look
larger in relation to the face, the effect of a more youthful countenance is
produced.
- Bronzer is a somewhat newer classification of
makeup, but is used much like rouge. Bronzer is applied to accentuate
particular areas of the face where the sun usually falls, in order to produce a
sun kissed appearance.
- Nail polish is used to color fingernails and
toenails. Shades include every color of the rainbow as well as clear tones for
application on top of nail color or alone.
Makeup
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The
Skincare cosmetics industry is constantly changing to accommodate shifting trends and fashions as well as health information that becomes known. Since the innovation of sunscreen, for example, many areas of skin care and cosmetics have become overlapped. Consumers of cosmetics are increasingly interested in products that contain sunscreen or other skin care ingredients, such as those for reducing the size of pores or those ingredients that are less likely to contribute to acne breakouts or other symptoms of irritation.
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Avon cosmetics are not just for
women, though traditionally women have been the target market for Avon
products. There are also Avon products that are geared toward men and their
skin care needs. Avon recently came out with two new brands, “M” and
“Mark”. M is an Avon catalogue and line of products for men. Avon has
also been seeing growth from their children’s products, including toys and
basic toiletries such as shampoo and bubble bath.
Beyond commercial
pursuits, the Avon corporation is also invested in various philanthropic causes
that are mostly focused on health and women’s empowerment issues. Some of
the biggest campaigns launched or participated in by Avon involve breast
cancer, domestic violence and global issues.
To find out more about Avon
cosmetics, corporation history or philanthropic ventures, take a look ath their
official website found at
 AVON.com.
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